Braving New Science

If it doesn't intimidate you a little in the beginning, it may not be worth it in the end.

Overcoming every challenge in oncology and advanced therapeutics.

Experience to master complex, dynamic markets
Insights that translate into results
Brand-building that drives behavior

Proof

Within the science of each tumor type, therapy, and market lies an opportunity. GENICOS finds them and deftly exploits them.

Immunocore uveal melanoma ad campaign. A man with fluid draining from his eye onto his chest

Tracing a deadly path

Turning cold into hot in the TME

Kimmtrak novel t-cell therapy ad campaign. Image of a hiker emerging from a large ice cave

Libtayo cutaneous squamous cell carcinoma ad campaign. Image of a man walking a dog in a park

PD-1 inhibition to engage the power of human immunity

Differentiating a post-HSCT killer

Omero's HSCT-TMA ad campaign. Image of a red horned dragon mouth wide open showing its teeth

Pluvicto PSMA+mCRPC ad campaign. Image of a man standing in front of body parts with targeting rings

Targeted therapy goes nuclear

Seattle Genetics' ADCETRIS ad campaign. Image of a woman relaxing in a pool on top of a alligator

Revealing the lurking risk of relapse

Tracing a deadly path

Turning cold into hot in the TME

PD-1 inhibition to engage the power of human immunity

Revealing the lurking risk of relapse

Differentiating a post-HSCT killer

Targeted therapy goes nuclear

Key Players

Giving orders is easy. Setting an example is hard. At GENICOS, leadership means having your eye on big goals, with your hands deep in the work—and being someone people want to follow.

Richard Veal

Executive Vice President,
Managing Director

Richard’s expertise spans all phases of clinical investigation, commercial assessment, and communication planning and execution across specialty healthcare markets. He has spent the past 20+ years partnering with biopharma and medical technology firms in leading creative agency and strategic consulting teams.

Notable brands worked on:

Catherine Eschenbach

Senior Vice President,
Client Services Director

Cathy has managed global brands from prelaunch to patent expiration, navigated across key customer needs/wants/concerns, and is experienced in multiple therapeutic categories. Her forte is guiding teams to find their collective stride, work together to solve problems, and deliver excellence.

Notable brands worked on:

John Kirk

Senior Vice President,
Group Creative Director

Great creative that is simple, yet inherently risky and rooted in an emotional truth, will engage an audience and foster market-shaping behaviors. While he’s spent a good part of his life helping clients sell everything from hamburgers to mufflers, John’s passion has always been healthcare marketing.

Notable brands worked on:

Kathy Wojtas

Vice President,
Medical Director

Since earning her PhD from Syracuse University, Kathy has spent more than 12 years in pharmaceutical advertising and medical communications, focusing predominantly on the oncology space. She has extensive experience in both solid tumors and hematologic malignancies.

Notable brands worked on:

Kristina Givens

Agency Operations
Director

Kristina has spent most of her career serving in various operational roles, from project management to print buying. She has over 16 years of healthcare advertising experience and holds an MBA.

Notable brands worked on: