Braving New Science

If it doesn't intimidate you a little in the beginning, it may not be worth it in the end.

Overcoming every challenge in oncology and advanced therapeutics.

Experience to master complex, dynamic markets
Insights that translate into results
Brand-building that drives behavior

Proof

Within the science of each tumor type, therapy, and market lies an opportunity. GENICOS finds them and deftly exploits them.

Immunocore uveal melanoma ad campaign. A man with fluid draining from his eye onto his chest

Tracing a deadly path

Turning cold into hot in the TME

Kimmtrak novel t-cell therapy ad campaign. Image of a hiker emerging from a large ice cave

Libtayo cutaneous squamous cell carcinoma ad campaign. Image of a man walking a dog in a park

PD-1 inhibition to engage the power of human immunity

Differentiating a post-HSCT killer

Omero's HSCT-TMA ad campaign. Image of a red horned dragon mouth wide open showing its teeth

Pluvicto PSMA+mCRPC ad campaign. Image of a man standing in front of body parts with targeting rings

Targeted therapy goes nuclear

Seattle Genetics' ADCETRIS ad campaign. Image of a woman relaxing in a pool on top of a alligator

Revealing the lurking risk of relapse

Tracing a deadly path

Turning cold into hot in the TME

PD-1 inhibition to engage the power of human immunity

Revealing the lurking risk of relapse

Differentiating a post-HSCT killer

Targeted therapy goes nuclear

Key Players

Giving orders is easy. Setting an example is hard. At GENICOS, leadership means having your eye on big goals, with your hands deep in the work—and being someone people want to follow.

Richard Veal

Executive Vice President,
Managing Director

Richard’s expertise spans all phases of clinical investigation, commercial assessment, and communication planning and execution across specialty healthcare markets. He has spent the past 20+ years partnering with biopharma and medical technology firms in leading creative agency and strategic consulting teams.

Notable brands worked on:

Catherine Eschenbach

Senior Vice President,
Client Services Director

Cathy has managed global brands from prelaunch to patent expiration, navigated across key customer needs/wants/concerns, and is experienced in multiple therapeutic categories. Her forte is guiding teams to find their collective stride, work together to solve problems, and deliver excellence.

Notable brands worked on:

John Kirk

Senior Vice President,
Group Creative Director

Great creative that is simple, yet inherently risky and rooted in an emotional truth, will engage an audience and foster market-shaping behaviors. While he’s spent a good part of his life helping clients sell everything from hamburgers to mufflers, John’s passion has always been healthcare marketing.

Notable brands worked on:

Tracy McCarty, BSN, CPXP

Healthcare Strategy Lead

Tracy’s 360-degree strategic background is founded on her clinical career beginnings as a nurse, followed by 25+ years of healthcare brand and engagement planning. Her unique perspective is grounded in science, finding the insights that will create meaningful differentiation and brand stickiness. She has brought her integrated strategic brand and engagement planning to bear for healthcare organizations and brands of all sizes and levels of maturity, with a focus on oncology in both the blood cancer and solid tumor spaces.

Notable brands worked on:

Kristina Givens

Agency Operations
Director

Kristina has spent most of her career serving in various operational roles, from project management to print buying. She has over 16 years of healthcare advertising experience and holds an MBA.

Notable brands worked on:

RICHARD VEAL

Executive Vice President, Managing Director
Richard’s expertise spans all phases of clinical investigation, commercial assessment, and communication planning and execution across specialty healthcare markets. He has spent the past 20+ years partnering with biopharma and medical technology firms in leading creative agency and strategic consulting teams.

Notable brands worked on:

CATHERINE ESCHENBACH

Senior Vice President, Client Services Director
Cathy has managed global brands from prelaunch to patent expiration, navigated across key customer needs/wants/concerns, and is experienced in multiple therapeutic categories. Her forte is guiding teams to find their collective stride, work together to solve problems, and deliver excellence.

Notable brands worked on:

JOHN KIRK

Senior Vice President, Group Creative Director
Great creative that is simple, yet inherently risky and rooted in an emotional truth, will engage an audience and foster market-shaping behaviors. While he’s spent a good part of his life helping clients sell everything from hamburgers to mufflers, John’s passion has always been healthcare marketing.

Notable brands worked on:

TRACY McCARTY, BSN, CPXP

Healthcare Strategy Lead
Tracy’s 360-degree strategic background is founded on her clinical career beginnings as a nurse, followed by 25+ years of healthcare brand and engagement planning. Her unique perspective is grounded in science, finding the insights that will create meaningful differentiation and brand stickiness. She has brought her integrated strategic brand and engagement planning to bear for healthcare organizations and brands of all sizes and levels of maturity, with a focus on oncology in both the blood cancer and solid tumor spaces.

Notable brands worked on:

KRISTINA GIVENS

Agency Operations Director
Kristina has spent most of her career serving in various operational roles, from project management to print buying. She has over 16 years of healthcare advertising experience and holds an MBA.

Notable brands worked on:

Allies

Our clients represent many tumor types and categories of therapy, but they all have one important thing in common: a burning desire to do great things. We couldn’t do what we do without them.

Bring It On

The science is deep. The market is constantly changing. So the approach has to be all in.

Dabbling in anything at best leads only to dabbling in success. This is especially true in oncology and rare diseases—where our commitment and experience turn daunting complexity into stunning solutions.

100+ Brands Supported

50+ Tumor Types

180+ Awards Won

50+ Launches

360 degree, customizable marketing solutions, powered by the awesome depth and breadth of Syneos Health

Step Up

Looking for the right kind of challenge? Take a look at our open positions. We may just have it.

View Open Positions

Braving New Science

Proof

Key Players

Richard Veal

Notable brands worked on:

Catherine Eschenbach

Notable brands worked on:

John Kirk

Notable brands worked on:

Tracy McCarty, BSN, CPXP

Notable brands worked on:

Kristina Givens

Notable brands worked on:

RICHARD VEAL

Notable brands worked on:

CATHERINE ESCHENBACH

Notable brands worked on:

JOHN KIRK

Notable brands worked on:

TRACY McCARTY, BSN, CPXP

Notable brands worked on:

KRISTINA GIVENS

Notable brands worked on:

Allies

Bring It On

Step Up

Reach Out

Thank You!

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